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Omnicom media networks continued their winning streak, with OMD adding Ancestry.com after a media review in which incumbent Ocean Media did not participate, according to people familiar with the search.
Earlier this week, Omnicom Media Group's PHD network won Delta Airlines in the U.S., taking the business from Digitas after a review which included UM as a finalist.
Ironically Ancestry.com, with its digital business model, believes in traditional media as a way to spread its marketing message: Measured media spending in 2015 was $77.1