OMG, Can P&G Literally Trademark LOL? WTF!

Actually, yes. And it's NBD

Legal experts say the company's efforts will most likely succeed. Animation: Yulia Kim; Sources: Getty Images

TIL that P&G, the biggest name in CPG, filed a request with the United States Patent and Trademark Office to register LOL as a protected TM.

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@PatrickCoffee Patrick Coffee is a senior editor for Adweek.
@kitten_mouse Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.