OMD Names Monica Karo to Run U.S. Operation

Succeeds Alan Cohen, who's launching a consultancy

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Monica Karo is the new U.S. chief executive of OMD, replacing Alan Cohen, who is leaving the Omnicom Group agency after five years to launch a marketing services company.

Karo, who had been the CEO of sister shop PHD in the U.S., will be succeeded in that role by Robert Habeck, Omnicom Media Group’s executive director of global accounts.

Karo was named to run PHD's U.S. operation in March 2012, taking over from Andrew McLean. Before that, she had been president of integrated accounts at OMD and the lead on its Apple account.

During Karo’s tenure as CEO, PHD grew significantly, adding brands that collectively spend more than $800 million in media annually.



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