Brand Marketing

Disney Moves $800 Million in Media Business to OMD

Staffers from incumbent 4D will follow the business

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By Noreen O'Leary

November 20, 2013

In a stunning shift, OMD is taking on media responsibilities for Disney's movie business, according to sources. Annual media spending on the account is estimated at $800 million.

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Noreen O'Leary

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