Disney Moves $800 Million in Media Business to OMD

Staffers from incumbent 4D will follow the business

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

In a stunning shift, OMD is taking on media responsibilities for Disney's movie business, according to sources. Annual media spending on the account is estimated at $800 million.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in