O&M Chasing Mattel's Barbie Software Titles

Mattel is again shuffling ad assignments as it seeks ways to boost lackluster sales.
This time, the El Segundo, Calif., toymaker is talking to roster shops Ogilvy & Mather, Los Angeles, and Young & Rubicam, New York, about consolidating creative duties for all of its Barbie software titles, most of which have been handled by O&M, the client confirmed last week.
Lisa McKendall, director of marketing communications at Mattel, would not indicate when a decision was due, but sources said it was imminent and that the review has been going on for several months.
Jerry McGee, O&M executive vice president and managing director in the Los Angeles office, acknowledged the review, but would not comment further.