Olympic Athletes Wash Their Hands and Social Distance in PSAs from Visa

The financial giant turned around the videos in a week

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

As of last week, Visa—a sponsor of the Olympic Games for over 30 years—had 80% of its Olympics-centric creative completed, and with just four months until the opening ceremony in Tokyo was planning to begin its rollout this spring.

Those plans, of course, came to a screeching halt after the International Olympic Committee (IOC) announced that due to the ongoing coronavirus pandemic, the Summer Games would be postponed for a year, until 2021.

While that creative is on hold, in the meantime, the company put out a call to its Team Visa athletes—the athletes it sponsors ahead of and during the games—to fuel a different sort of creative.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in