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As of last week, Visa—a sponsor of the Olympic Games for over 30 years—had 80% of its Olympics-centric creative completed, and with just four months until the opening ceremony in Tokyo was planning to begin its rollout this spring.
Those plans, of course, came to a screeching halt after the International Olympic Committee (IOC) announced that due to the ongoing coronavirus pandemic, the Summer Games would be postponed for a year, until 2021.
While that creative is on hold, in the meantime, the company put out a call to its Team Visa athletes—the athletes it sponsors ahead of and during the games—to fuel a different sort of creative.
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