Olympic Athletes Wash Their Hands and Social Distance in PSAs from Visa

The financial giant turned around the videos in a week

sky brown washing her hands
Sky Brown, a British skateboarder, stars in one Visa's coronavirus-focused PSAs. Visa

As of last week, Visa—a sponsor of the Olympic Games for over 30 years—had 80% of its Olympics-centric creative completed, and with just four months until the opening ceremony in Tokyo was planning to begin its rollout this spring.

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.