Ad of the Day

Old Spice Finally Made Some Ridiculous Ads That Both Teen Boys and Their Moms Can Love

When absurd advertising tropes collide

By Tim Nudd

July 7, 2017

Old Spice and Wieden + Kennedy had an amusing hit in 2014 with “Momsong,” featuring mothers bemoaning, in song, how Old Spice had sprayed their boys into men.

Tim Nudd
@nudd Tim Nudd is a former creative editor of Adweek.
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