Old Spice Finally Made Some Ridiculous Ads That Both Teen Boys and Their Moms Can Love

When absurd advertising tropes collide

Old Spice and Wieden + Kennedy had an amusing hit in 2014 with “Momsong,” featuring mothers bemoaning, in song, how Old Spice had sprayed their boys into men.

@nudd Tim Nudd is a former creative editor of Adweek.