Ad of the Day

Old Spice Finally Made Some Ridiculous Ads That Both Teen Boys and Their Moms Can Love

When absurd advertising tropes collide

By Tim Nudd

July 7, 2017

Old Spice and Wieden + Kennedy had an amusing hit in 2014 with “Momsong,” featuring mothers bemoaning, in song, how Old Spice had sprayed their boys into men.

Tim Nudd
@nudd Tim Nudd is a former creative editor of Adweek.
Recommended articles
You Might Like

TV’s Strong Halo Effect Will Enhance Digital Campaign Performance

By Effectv

3 Insights From CES 2021 to Help Marketers Forge Connections in a Cookieless World

By Grace Murphy

Upfronts Success Depends on Data and People-Based Identity

By Jay Prasad, Chief Strategy Officer, LiveRamp TV

Navigating Identity Through the New Era of Privacy

By Michael Zacharski, CEO, ENGINE Media Exchange

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}