Ad of the Day

Old Spice Finally Made Some Ridiculous Ads That Both Teen Boys and Their Moms Can Love

When absurd advertising tropes collide

Headshot of Tim Nudd
By Tim Nudd

July 7, 2017

Old Spice and Wieden + Kennedy had an amusing hit in 2014 with “Momsong,” featuring mothers bemoaning, in song, how Old Spice had sprayed their boys into men.

Headshot of Tim Nudd

Tim Nudd

Tim Nudd is a former creative editor of Adweek.

Recommended articles
Related Articles

Brand Marketing

Heinz Develops ‘Chicago Dog Sauce’ for the City That Won’t Put Ketchup on Its Hot Dogs

By Tim Nudd

Brand Marketing

Fruit of the Loom’s New Ads for Breathable Underwear Revel in the Product’s Awkwardness

By Tim Nudd

Brand Marketing

Kissing Is Contagious in Absolut’s Lovely First Ad From BBH Celebrating ‘Equal Love’

By Tim Nudd

Brand Marketing

Apple’s Sad, Sweet Short Film About a Mother’s Love Goes Viral in China

By Tim Nudd

Microlearning
View All


The Power of Advertising on the Second Screen


Understanding How Social Values Can Help Brands Build Trust and Make Connections


Mastering the Art and Science of Subscriber Care


How Publisher Audits Reduce Fraud Risk and Improve ROI

You Might Like


Busting the Myth of “Too Hard” in Advertising

By Oz Etzioni, CEO, Clinch


Want Addressability? Choose Mobile, Not CTV

By Krista Thomas, SVP and Global Head of Marketing, InMobi


These Are the Social Channels That Delivered the Best ROAS Last Year

By Smartly.io


Navigating the Fragmented Identity Landscape in 2022

By Julian Baring, Regional President - Americas, Adform