Old Navy Names 3 PR Finalists

BOSTON Retailer Old Navy has named three finalists in the review for its public relations business, said the consultant overseeing the search.

WPP Group’s Burson-Marsteller, Publicis Groupe’s Manning, Selvage & Lee and the incumbent, Interpublic Group’s DeVries Public Relations, are contending for the estimated $1 million account.

The field was narrowed from 13 shops, according to Select Resources International, the Santa Monica, Calif.-based consultancy managing the search.

A decision is expected in September, SRI said.

San Francisco-based Old Navy is a division of the Gap.