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Patriotism will come in purple at Old Navy this July Fourth as the retailer marks its 25th anniversary with an anodyne nod to America’s ever-deepening political divisions.
The brand unveiled a line of purple T-shirts bearing American flags on Tuesday in what’s meant to be a symbol of unity between supporters of the country’s two major parties—i.e., red and blue mixing to make purple. With its logo shaded purple through the holiday, the company will sell a limited batch of 1,994 shirts—a nod to its 1994 birthday—in addition to opening a digital pop-up full of other purple items.
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