Old Navy Donates $30 Million in Clothing to Struggling Families

The Martin Agency commissioned a massive art project to highlight the effort

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Old Navy has commissioned an 800-square-foot art installation made from 1,000 pieces of clothing to promote its commitment to donating $30 million worth of clothing to struggling families during the Covid-19 pandemic.

The clothing company, which is owned by Gap Inc., will distribute goods to vulnerable families via nonprofit partners including Good360 and Baby2Baby.

To announce the program, the brand has released an online campaign featuring a time-lapse video of Richmond, Va., artist Noah Scalin, known for creating large-scale art installations out of everyday items.



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