Old Media Retain Ad Clout

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NEW YORK While mobile devices, DVRs, videogames and other emerging media channels have gained attention for their potential as marketing vehicles, a new survey from WPP Group’s Kantar Media Research and Pointlogic concludes that new media have a long way to go in terms of delivering effective advertising.

The survey asked consumers about the communication values of 33 channels, and found that mainstream media—specifically TV, print and radio—perform best among all the investment options open to advertisers.

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