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Olay is upping the fright factor on Super Bowl Sunday.
The P&G-owned beauty brand is advertising in the Big Game for the first time this year and shared its final spot today, after releasing two teasers last week. Sarah Michelle Gellar stars in the horror-inspired spot, which is in the vein of classic scary films she’s starred in like I Know What You Did Last Summer and Scream 2. The Saatchi & Saatchi-created, 30-second ad will run during the game’s first quarter.
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