Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Olay is advertising in the Super Bowl again this year, the brand confirmed to Adweek.
The P&G-owned skincare brand will run a 30-second spot with creative from Badger and Winters during the fourth ad break of the game.
Olay is keeping most of the creative details of the spot quiet but did reveal that it will feature an all-female cast. The brand will also host a sweepstakes to send one fan and a guest to Miami for the Big Game.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in