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CHICAGO Gerbig, Snell/Weisheimer has changed its name to GSW Worldwide.
Along with the name change, the 27-year-old Columbus, Ohio-based healthcare agency has a new logo, with the “W” in GSW intended to look like a bird in flight against a green background that “suggests traits that are associated with the brand: vitality and harmonic balance,” said Bruce Rooke, GSW’s chief creative officer.
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