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Planning Move Partly Spurred by Consultants
NEW YORK–In an effort to reinvent its strategic planning function, Ogilvy & Mather has named Tony Wright, a top global account manager, to the new post of chief strategy and planning officer of its New York office.
Wright, a senior partner who will report to Ogilvy New York co-presidents Rick Boyko and Bill Gray, hopes the department overhaul will make the agency more of a strategic partner to clients such as IBM, American Express and Kodak.
“Clients increasingly tell me they don’t get actionable, tangible advice from management consultants on...

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