Ogilvy's 'Lightning Rod'

Planning Move Partly Spurred by Consultants
NEW YORK–In an effort to reinvent its strategic planning function, Ogilvy & Mather has named Tony Wright, a top global account manager, to the new post of chief strategy and planning officer of its New York office.
Wright, a senior partner who will report to Ogilvy New York co-presidents Rick Boyko and Bill Gray, hopes the department overhaul will make the agency more of a strategic partner to clients such as IBM, American Express and Kodak.
“Clients increasingly tell me they don’t get actionable, tangible advice from management consultants on brands, just on factory closings,” said Wright.
“I want to create a grown-up planning function,” he continued.