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NEW YORK SAP, the German software firm, will launch a new round of print ads this week to reassure customers confused by threats of consolidation in the category.
A rep for the company said Oracle’s bid for PeopleSoft and PeopleSoft’s bid for J.D. Edwards has left a lot of customers confused. “Just in the last week our whole industry has shifted,” she said. “We just want to let customers know there’s an alternative.”
The ads, via Ogilvy & Mather, New York, will run in Thursday’s Wall Street Journal.
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