An Offer Mindvolt Couldn't Refuse

You know the economy has cooled when a participant in the witness protection program hires an agency to drum up business.

Henry Hill, the Brooklyn mobster turned FBI informant whose story became the basis of Martin Scorsese’s film GoodFellas, has retained Mindvolt of Athens, Ala., to promote his Web site (www.goodfellahenry.com).

“We told him we’d execute some ads, but that was it,” said Mindvolt copywriter Dave Smith.

Mindvolt, co-founded by Chad Bottcher and Sloane McWhorter, is producing a series of print ads that will appear in men’s magazines later this summer.