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Odwalla will be the first brand to have a presence in all 50 state parks, thanks to a new initiative from the National Association of State Park Directors.
That organization voted in December to allow for the creation of such national deals. The decision came after state budgets had been hammered by the recession, but also was the result of the September appointment of Joe Elton as NASPD president. Phllip McKnelly, NASPD executive director, said Elton, who serves a two-year term, had two primary goals for the organization: To become more active in Washington and to market and brand the state parks collectively.
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