N.Y. Shops Help Race for the Cure

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NEW YORK The Susan G. Komen Breast Cancer Foundation is poised to break a public service announcement this week created by StrawberryFrog promoting the 15th annual Race for the Cure.

Scott Goodson, chief creative at StrawberryFrog here, offered the shop’s services pro bono to Adrienne Scordato, the New York chapter’s communications director. Scordato, a cancer survivor, worked with Goodson when they were both at Bozell, she said. Goodson also enlisted the help of production company @radical.media

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