NEW YORK The Strang Cancer Prevention Center here will unveil a public service campaign tonight created by New York school students that aims to teach children healthy eating and exercise habits.
The messages, created by 9- to 12-year-old children from four schools in the Bronx, Brooklyn and Long Island City, were produced on a pro bono basis by SS+K, a public relations and advertising shop in New York.
The students took part in a 12-week “Healthy Children, Healthy Futures” program that aimed to transform them into advocates for healthy living among their peers.
SS+K sifted through the work of 125 students to find the basis for a print and television campaign that will appear through donated media, said Michael Bukzin, senior account associate at SS+K.
“We took their images and worked with them to refine them and make them reproducible and readable,” Bukzin said.
In addition to the print ads, Bukzin said some students created a rap song about healthy living that became the basis of a television commercial.
No media has yet been donated, and Bukzin said he did not know what the Strang Cancer Prevention Center and MetLife Foundation, which sponsored the program, had planned for media placement. Representatives for the program could not immediately be reached.
Similar programs are in place in Atlanta and Los Angeles.
N.Y. Kids, SS+K Create PSAs
