A By-the-Numbers Look at Hollywood’s Marketing Machine

Media spend and agencies of the biggest studios

On the eve of this year's Academy Awards, Adweek has put together this by-the-numbers look at Hollywood's marketing machine. How much do each of the big studios spend every year on marketing their films? Which media get the biggest share, and with which media agencies do the studios partner? Who are the studio marketing chiefs? How much does product placement contribute to the industry's bottom line? What's the biggest growth market globally for the motion picture business? Find the answers to those questions, plus many other facts, right here.

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