NSL Captures Top Honors At Cincy Addys

Northlich Stolley LaWarre took home Best of Show honors and topped all comers with seven total awards at Cincinnati’s Addy competition over the weekend.
Produced by the Advertising Club of Cincinnati, the show garnered 465 entries. Twenty Addys and four “Judges Choice” Awards were handed out during the festivities on Saturday.
The grand prize-winning work was a 60-second radio spot for Cincinnati Bell Wireless.
“[NSL’s] radio spots got all four of us. I think it was pretty much unanimous,” said John Fischetti, a creative director at Jordan McGrath Case & Partners in New York and one of the show’s four judges.
The Best of Show spot features a humorous exchange between two men, one of whom is traveling the country in the “largest mobile home ever made,” which sleeps 52 and beeps going backward and forward. On his adventures, “Roy” has stopped at all sorts of kitschy roadside attractions, including “the world’s largest talking cow,” a “bicycle-eating tree” and the “lickable house of salt.”
Roy’s pal, “Scott,” suggests he get a Cincinnati Bell Wireless phone, since it works all over the country.
“It was a funny spot that got across the message,” Fischetti said. “It really stood out, made the point.”
Other top Addy winners were the Creative Department with four; Bob, the Agency with three; and Hensley Segal Rentschler with two.
The other judges for the competition were Tom Kelly, a copywriter at Mullen in Wenham, Mass.; Jason Riley, a copywriter at TBWA/Chiat/Day, New York; and Sarah Venizelos, a senior vice president and co-creative director at the Wolf Group in Atlanta.
Fischetti said the overall quality of the work was good, and “a lot of the stuff was exceptional.
“Considering it’s such a small market, without a lot of national accounts, they really stood their ground,” he said.