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The National Rifle Association shut down a key Twitter account last summer in the aftermath of the Aurora, Colo. theater shootings. On Saturday, one day after the unthinkable shootings at a Newtown, Conn. elementary school, the NRA took a more drastic measure by deactivating its Facebook page after celebrating getting to 1.7 million fans on the social site earlier in the week.
While the group has not commented since Friday's tragedy, it appears to have staked out a strategy to take its brand out of the social media picture in the wake of a mass-shooting news event.