Now Isn't the Best Time for Aspirational Celebrity Marketing

Tips on using influencers in our time of coronavirus crisis

Social Media Week Europe gives you exclusive access to live discussions with social media and digital marketing experts in London, 7–8 Nov. Save 20% on your pass today (ends 3 Oct.).

In normal times, celebrity spokespeople help boost sales by imbuing brands with their winning personalities and desired attributes. The strategy, tried. The results, true.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in