Nothing 'Strange' About Cici's Service

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LOS ANGELES Deutsch/LA has unveiled a pair of 30-second TV spots for Cici’s Pizza focusing on customer service and the chain’s family-friendly atmosphere.

Continuing the year-old tagline “Almost too good to be true,” one spot employs slow-motion shots reminiscent of sports instant replays. It features a middle-aged man at a Cici’s who finds it strange that restaurant staff greet customers with a hello, keep the store spotless and prepare the fresh food to his exact specifications.

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