This Is Not an Urban Home Sweet Home TV Story

Square One takes an irreverent approach to promote Urban Home’s furniture.

In one 30-second spot from the Dallas shop, a sofa flattens an elderly wom-an. “Urban Home. When couches inadvertently fall out of trucks and crush old ladies, we pass the savings on to you,” says a voiceover, followed by a “Scratch and Dent Sale” super.

In another commercial, a spokesman says, “We make our furniture from quality hardwoods raised in nature.” After asking, “Where do some of our competitors get the wood for their furniture?” the ad cuts to a porn movie set, where men carry off the wooden scenery when the filming wraps.