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Taco Bell is keeping its Super Bowl plans so under wraps that not even the celebrities in its ad know what they're selling. At least that's what the brand wants you to believe in its first teasers that launched today.
NBA player James Harden; TV personality and so-called "alien expert" Giorgio A. Tsoukalos; and Bryan Wilson, a Texas attorney famous for his viral YouTube ads, star in three teasers promoting Taco Bell's Super Bowl ad.
The problem is that none of them actually knows what the ad is about.
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