Brand Marketing

Not Even Pitchman James Harden Knows What Taco Bell’s Super Bowl Ad Is About

Teaser promotes a cryptic pre-ordering site

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By Lauren Johnson

February 1, 2016

Taco Bell is keeping its Super Bowl plans so under wraps that not even the celebrities in its ad know what they're selling. At least that's what the brand wants you to believe in its first teasers that launched today.

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Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

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