NorthPoint to Tap Grey

Broadband digital service provider NorthPoint Communications is close to handing its estimated $30 million account to Grey Advertising following a review of undisclosed shops, according to sources.
San Francisco-based NorthPoint, which has been using local startup Nice Advertising on a project basis since September, was said to have narrowed its search to Grey and Citron Haligman Bedecarrƒ, both San Francisco, before deciding on the former.
Grey executive vice president/co-managing director Kieran Hannon declined to comment, as did officials at NorthPoint.
Separately, Grey this week breaks a national print campaign for Linuxcare, San Francisco, a $10 million account it won in October.
Grey creative/co-managing director Alan Randolph said the campaign is based on the line, “Support for the Revolution.”
“The look and feel of the campaign is very grassroots,” Randolph said. “They are bleed ads, but with a floating piece of cardboard in the center on which the headline and all the copy appears.”
Linuxcare, which provides service, support and consulting for various Linux open-source operating systems, is targeting senior IT and management decision makers at Fortune 100 companies.
The ads break in The Wall Street Journal today and will also appear in The New York Times and magazines such as Infoworld.
A billboard also goes up this week outside New York’s Javits Center, site of the Linux World exposition.