Nortel Refocuses On Mass Market

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Nortel veers from its 3-year-old, trade-focused ad strategy with a $10-15 million campaign that breaks this week in The Wall Street Journal.

The effort, from Interpublic Group’s Temerlin McClain in Irving, Texas, revolves around going beyond possibilities. One ad features a city below a limitless sky and reads, “The answer is hiding.

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