No Matter Who Wins, the 2020 Presidential Election Won’t Drastically Shift Brand Strategy

Spending habits won't change much, either

a map of the us in red, blue and white
Experts say it's not likely for the election to effect too much in the brand marketing world. Illustration: Kacy Burdette

While a year that began with quarantine and ends with a contested presidential election might not be good for your blood pressure, the brand marketing ecosystem won’t change all that much, according to experts Adweek talked with.

@RyanBarwick Ryan is a brand reporter covering travel, mobility and sports marketing.