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Earlier this year, Apple built its entire Grammys ad campaign around stars singing their hit tracks via personalized emojis, so you’d be forgiven for thinking that might be the case once again with the newest video of Old Town Road.
The video, shared by viral country/hip hop crossover star Lil Nas X on his Twitter feed today without any context or source credit, uses Apple’s “Memoji” feature—which allows you to customize the look of animated emojis, or Animojis—to perform Old Town Road through the minimalist lens of simple icons and animations.
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