Nike's Joyful Season-Opening NBA Ad Has Some Seriously Sweet Moves

W+K spot is set to Public Enemy's 'Shut 'Em Down'

The world’s top sports stars are visually phenomenal, so their ads should be, too. Nike has always embodied this belief, with the best example being 2008’s “Take It to the Next Level” soccer spot directed by Guy Ritchie, still one of the most visually stunning commercials ever made.