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A brand doesn’t need an ad or sponsorship to prove its worth. Sometimes, it just needs a story.
In 2019, Nike and Observatory partnered to ask themselves a question: Why not build an entertainment studio focused on sports and culture? Instead of trying to wedge diverse, relevant stories into 30-second ads selling products, why not make feature films, documentaries, TV series and podcasts devoid of pitches, gear and the Swoosh? Nike’s Waffle Iron Entertainment sprouted from that discussion.
Named
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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