Nike today kicked off its FIFA World Cup campaign with a 10-minute film on Facebook featuring Cristiano Ronaldo, Didier Drogba, Wayne Rooney and other top soccer stars.
The video, viewable only when visitors click the “Like” button, includes a three-minute advertisement, called “Write the Future,” with some of those same players. It intersperses on-field action with reactions from viewers all over the world. One vignette shows Rooney emerging from his home with a thick beard, and then overcoming doubters by winning the Cup for England and hugging the Queen.
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