General

Nike Joins the Movement of Brands Launching Subscription Services That Target Kids

The company tested the new model for 2 years

An Adventure Club box and shoes from Nike's subscription package for kids
The subscription package comes in three different options to choose from: quarterly, bimonthly and monthly. NIKE

By Ann-Marie Alcántara

August 13, 2019

For a 55-year-old company, Nike can still learn a few new tricks. Its most recent: Nike Adventure Club, a subscription service for kids.

Ann-Marie Alcántara
@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.
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