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U.S. advertising spending declined 9 percent in 2009, according to preliminary figures released today by Nielsen. Spending fell an estimated $11.6 billion to a total of $117 billion last year.
The figures continue a trend of at least six straight quarters of negative growth in the ad industry, but it’s a trend that shows evidence of slowing down, per the research firm. In the previous two quarters, Nielsen reported declines of 15.4 percent and 11.5 percent.
“Fourth-quarter
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