Nielsen: Hulu Is No. 2 Video Destination

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Hulu, the NBC Universal-News Corp.-backed Web video service, was second only to YouTube in March as a destination for online video in the U.S., according to new data from Nielsen Online.

Nielsen’s analysis of online video viewing habits showed that more than 9.6 billion streams were viewed by an estimated 130 million U.S. Web users in March. In total streams, that figure represented a nearly 9 percent jump over the previous month, and a 39 percent increase over figures released for March 2008.
 
YouTube,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in