Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
There’s a new contender for most heartwarming—and most stylish—holiday ad of 2017, courtesy of H&M and music video director Johan Renck.
The three-minute film, created by Swedish agency Forsman & Bodenfors, is filled with big names, fancy clothes and an incredibly sweet plot line. Jesse Williams and Nicki Minaj do double duty, first appearing as parents of a little girl who needs a bedtime story because she can’t sleep.
Thinking on his feet, Williams tells her a story of a girl who uses a chemistry set to accidentally open up a parallel universe that is ruled by Santa’s evil brother—played gleefully by John Turturro.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in