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One of the better ads airing on Super Bowl Sunday won't be from a marketer paying $4.5 million for 30 seconds, but from the network broadcasting the game.
NBC Sports has cast Nick Offerman, the breakout comedy star of the network's own Parks and Recreation, to headline a campaign urging Americans to "get more Nascar in your life." And Offerman kills it in a 60-second mock music video that will air as the first spot after the final whistle in the game between the Seattle Seahawks and New England Patriots.