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The omicron variant of Covid-19 put the entire National Hockey League on an impromptu holiday vacation. But the latest pandemic surge is stealing much of professional and college sports marketers’ Christmas cheer.
On Monday, the NHL cited a flood of coronavirus-related postponements for forcing the league to suspend play after Tuesday night’s games. NHL action shuts down from Dec. 22 through Christmas day, with practice resuming Dec. 26 and the league schedule returning on Dec. 27.
That puts 19 games on hold—not including the more than two dozen games postponed between Dec.

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