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Super Bowl 56 won’t be played in a stadium, but in a 300-acre Los Angeles neighborhood that includes 2,500 homes, 25 acres of parks, a performance venue, shops, restaurants, movie theaters, offices and a man-made lake.
Which just happens to include SoFi Stadium.
Hollywood Park is just the latest example of how National Football League franchises are using mixed use development to lure fans, sponsors and even people who may never watch a down of football.
Los Angeles Rams owner Stan Kroenke was a real estate developer long before he bought his NFL franchise or the NBA’s Denver Nuggets, the NHL’s Colorado Avalanche or Major League Soccer’s Colorado Rapids.