NFL's Raiders Rebuild Their Fanbase After a Lonely First Year in Vegas

Covid-19 kept crowds away in 2020, but local marketing and teamwork may fill Allegiant Stadium this season

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If a team plays a full season in an empty stadium in Las Vegas, did it really happen?

The National Football League’s Raiders brought their iconic 60-year-old brand to their new home stadium in Vegas last year. But Covid-19 didn’t care.

After declaring their move from Oakland in 2017, the Raiders played their inaugural Vegas season in front of empty seats at the $1.9 billion Allegiant Stadium in 2020. As players prepare for their first season in front of Vegas fans, the Raiders’ marketing efforts serve as a reminder that no new organization —homegrown or transplanted—is owed a fan base.



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