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The National Football League has completed its seven-month search for a new executive to help lead its media strategy.
Dave Bolger will join the league as vp, consumer media, bringing 20 years of ad agency experience to the role. He most recently served as chief media officer at Trilia, the media division of Boston-based IPG agency Hill Holliday.
“Dave Bolger has been a talented and valued member of the Hill Holliday family for a long time,” said Hill Holliday president Chris Wallrapp.