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The NFL’s Super Bowl babies are back, and they’re cuter than ever.
The league launched the babies campaign during last year’s Super Bowl with a music video based on a fun bit of trivia—that cities that win a Super Bowl see a rise in births nine months after the victory. That spot featured actual Super Bowl babies—from the almost 50-year-old offspring of 1967 Green Bay Packer fans to Seattle Seahawks toddlers born in 2014.
As a follow-up, Grey New York has created “Baby Legends,” a 30-second spot that will air just before the third quarter of this year’s game.
The ad features youngsters dressed up as NFL legends, including coach Mike Ditka, Michael Irvin, coach Vince Lombardi, Joe Namath, coach Bill Belichick, Marshawn Lynch and Von Miller.
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