The neighborhood social network said a recent nationwide poll it conducted found that 73% of respondents are looking for alternatives to traditional trick-or-treating with the pandemic in mind.
Nextdoor users can share lower-risk festivities they are partaking in—such as haunted décor, pumpkin projects and costume wave parades—via Treat Map, and their neighbors can then explore the feature to see how people in the area are celebrating and plan their activities accordingly.
The platform also teamed up with Party City on an augmented reality experience where families can use their smartphone cameras and go to Treat Map to bring Halloween-themed virtual visitors to life in their homes.
When people find the virtual visitors, they can snap a photo and share their discoveries to their Nextdoor feed, as well as locate Party City stores near them.
Nextdoor users who want to add their homes to Treat Map can:
- Open the Nextdoor application, or visit nextdoor.com/Halloween to login or create a Nextdoor account.
- Visit their neighborhood map.
- On mobile: Tap “More” at the bottom right of the screen, then tap “Treat Map” underneath “Neighborhood.” On the web: Treat Map is located in the upper-right-hand corner of the screen.
- A window will appear that asks, “How are you celebrating Halloween?” Choose from one of the following selections: haunted décor (ghoulish adornments on your car or residence), pumpkin projects (show off your painted or carved jack-o-lanterns) or costume wave parade (dress up and say “hi” to neighbors.
To find the AR virtual visitors:
- Look for ghosts on Treat Map with the label “View in 3D.”
- Click on “View in 3D.”
- Once you find the virtual visitor, take a picture of it.
- Follow the instructions to post to the Nextdoor news feed.
- Check back every Thursday to find new virtual visitors.