Silicon Beach: Southern California's New Ad Agency Hot Spot

Media, tech and ad players jostle for space in seaside burgs

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Chris Raih wanted to settle somewhere funky and hip with ready access to creative talent when he was scouting a Southern California location in 2006 for his about-to-launch ad agency Zambezi. A view of the Pacific Ocean and the possibility of surfing at lunchtime wouldn’t suck either.

He found his way to the nascent Silicon Beach, a multimile stretch of Los Angeles that grew from iconic Venice Beach to Santa Monica, Marina del Rey and surrounding seaside burgs.

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