New York Begins Rating ‘Love’ Interests

NEW YORK The New York State Department of Economic Development this week began reviewing 26 returned proposals for its “I Love New York” travel and tourism account, the client said.

The department kicked off its scheduled review in March by issuing nearly 350 requests for proposals to shops nationwide, though most of the agencies solicited are based in New York, said Alex Dudley, the client’s director of communications. The forms were due back April 29.

The winning agency will be notified in September, said Dudley. No further description of the time line was given.

The three-year contract and two one-year renewal options could be worth up to $7.7 million annually, with nearly 60 percent of the budget reserved for media buying.

Toronto-based Wolf Group won the state’s two-year contract in 1999 and one of two potential renewals in 2001. The shop will defend the account, which is handled out of its New York office, said Ned Russell, Wolf New York’s chief operating officer.