New Work Launches for Legacy

DALLAS The American Legacy Foundation today breaks a public-awareness campaign promoting the positive impact of New York’s smoking ban with work that includes creative from Omnicom Group’s GSD&M and public relations from Golin/Harris International.

The GSD&M work is designed to refute arguments made by opponents of the ban, which began last March and prohibits smoking in bars and restaurants. One billboard says, “If they ban smoking on the subway, no one will ever ride it ever again. Ever.” Opponents argue the ban will hurt hospitality sales revenue.

Outdoor and print ads launch today in New York; TV work breaks Thursday and will run through the end of October. It is the first work GSD&M in Austin, Texas, has created for the client since winning a piece of its business in May.

Golin/Harris’ Miami office is handling public relations and pushing findings from a recent poll conducted by the New York City Coalition for a Smoke-Free City.
The poll found 83 percent of New Yorkers are going to bars and clubs just as often as before the ban went into effect, and 35 percent visit bars and clubs more since the ban went into effect.

The poll also indicates New York’s food and beverage industry has not been adversely affected by the legislation. One study of sales-tax data from 81 localities in six states shows that ordinances restricting smoking in restaurants had no effect on revenue.

Based in Washington, Legacy develops programs that address the health effects of tobacco. The foundation was created as a result of the November 1998 Master Settlement Agreement reached between attorneys general from 46 states and the tobacco industry.