AI News

Chatbot Usage Has Nearly Doubled in B-to-B Marketing This Year

The tech has grown the most of any conversational marketing format, according to a new report

Illustration of a chatbot — Chatbot adoption has outpaced other forms of conversational marketing in b-to-b.Illustration: Trent Joaquin; Source: Pixabay

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Chatbots are seeing a huge surge in business-to-business marketing use this year as the Covid-19 pandemic leads to more advertiser interest in conversational formats to reach consumers.

A new report from b-to-b platform Drift and Heinz Marketing charted a 92% year-over-year growth in chatbot usage compared to more modest increases in other types of conversational marketing, including online live chat and social media. The finding was based on a survey of 538 professionals in the b-to-b space conducted in July.

While