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LOS ANGELES The CW jumped into the upfront advertising sales fray Tuesday as the nascent network booked its first advance advertising commitments for its inaugural season, sources said.
Sources said the overall pace of upfront activity picked up yesterday, but not at the frenetic pace that has characterized upfront sales in the recent past. CW, the network rising in the fall out of the ashes of UPN and the WB, is said to be cutting deals at about or slightly higher than the pricing levels that WB booked last year, when that network took in about $650 million in upfront sales.
Sources
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